Guide · e-commerce
The Polish Accessibility Act: what an online store needs to know
Since 28 June 2025, online stores and other e-commerce services in Poland must meet accessibility requirements. Here is who it applies to, what to do and what happens if you don't.
Legal status: October 2026. Informational material, not legal advice.
In short
- The Act of 26 April 2024 transposes the European Accessibility Act (Directive 2019/882) into Polish law.
- It covers consumer e-commerce services, among others, from 28 June 2025.
- Micro-enterprises providing services are exempt (fewer than 10 employees and annual turnover or balance sheet total of up to EUR 2 million).
- The technical reference point is the harmonised standard EN 301 549, which incorporates WCAG 2.1 level AA for websites.
- Consumers can file a complaint; the business has 30 days to respond. Market surveillance for e-commerce is carried out by the President of PFRON, who can impose financial penalties.
Who is covered
If you sell goods or services to consumers online, whether through your own store, a booking system or an app, and you are not a micro-enterprise, the Act most likely applies to you. B2B-only services fall outside the scope of the consumer-service provisions.
What you must do
- Make the website and purchase path perceivable, operable, understandable and robust (the four WCAG principles).
- Publish information on how the service meets accessibility requirements.
- Provide a way for consumers to report non-compliance, and respond within 30 days.
- Keep the service compliant over time; every redesign or campaign can introduce new barriers.
Why overlays are not enough
Widgets that inject contrast or font controls do not change the underlying code. The Act requires the service itself to be accessible. See our methodology for what automated testing can and cannot confirm.
Where to start
Run a free scan of your homepage and key subpages, fix the critical barriers on the purchase path first, then complete the manual checklist in the report.